Ecommerce
E-commerce Grew in Three Months as Much as in Five Years
The spring lockdown brought new customers, groceries, pharmacies and corner shops online. What stays after reopening and what online stores should do now.
What I Would Do If I Started an Online Store from Scratch Today
The step-by-step plan I would follow if I launched an online store today: niche, validation, unit economics, delivery, channels, retention and the mistakes I would avoid.
GDPR Is Coming in May: A Practical Guide for Online Stores
The GDPR applies from 25 May. A practical, non-lawyer checklist of what a small online store should do before then: data, consent, providers, rights and security.
Black Friday in Romania: A Festival of Discounts or of Illusions?
Black Friday has become Romania’s national online shopping event. Real discounts, inflated prices, crashed sites, overwhelmed couriers, and what a small store should do to win customers, not just orders.
The Abandoned Cart: The Money You Leave on the Table Every Day
Most people who add products to their cart never finish the order. Why they leave, how to fix your checkout and how to win back abandoned carts with email, retargeting and on-site reminders.
E-commerce personalization: from “Hi John” to real recommendations
Personalization is not putting the customer’s first name in a newsletter. It means recommendations based on real history, emails sent at the right moment and respect for people’s data, just like the corner shopkeeper who knew what you buy.
Romanian E-commerce in 2016: What Comes After the Boom
After the boom years, Romanian e-commerce is growing up. Mobile, cash on delivery vs cards, couriers, marketplaces, personalization and foreign competition: what to expect in 2016.
Retargeting + ecommerce = LOVE
Announcing Retargeting.biz, a personalization and conversion service for online stores, built with Rares Banescu: why a 1% conversion rate is unacceptable and how talking to each visitor individually changes that.
How Does an Online Store Go Bankrupt After 82 Years?
Quelle, the German mail-order pioneer founded in 1927, went bankrupt in 2009. A look at how failing to fully commit to online commerce, plus a costly online-offline merger, sank an 82-year-old retailer.
The Search Algorithm in Online Stores
Why searching for “batteries” in an online store shouldn’t return a USB bunny that runs on batteries, and two practical algorithms that make on-site search return what shoppers actually want.