Digital and marketing

I launched IconicMan, an international online magazine in English with free advice for men. Here is why, and what being an iconic man means to me.

Brands are moving budgets from celebrities to micro-influencers with smaller but more loyal audiences. What a small brand needs to know about fake followers, disclosure, measurement and contracts.

Bitcoin has nearly quadrupled in 2017, ICOs are booming and China has just banned them. What blockchain is, the bubble signals I see, and my rules if you still want to get in.

Every year someone declares email dead. For an online store it remains the channel you own, cheap and measurable, as long as you build and use it properly.

Abandoned carts, welcome series, win-back, recommendations: what marketing automation means for a small online store, why it is no longer just for big players, and how to start in a week.

Google captures demand that already exists, Facebook creates new demand. How I choose between AdWords and Facebook Ads for a small online store, how to measure properly and how to split the budget.