Artificial intelligence

I have been using ChatGPT almost daily for three weeks. What impressed me, what I used it for, and why “understands” deserves quotation marks.

I tested DALL-E 2 and Midjourney through the eyes of an entrepreneur who buys images: product photos, illustrations, logos, posters. Impressive, early, imperfect.

As of this month I’m a business advisor at Devinoso, an AI-optimised affiliate network for influencers. Why I said yes, why I work for equity and what has to go right.

OpenAI has opened a beta of GPT-3, a 175-billion-parameter language model that writes text hard to tell from a human’s. What it does, where it fails, and what it might mean for marketing and e-commerce.

Everyone is selling “AI” in marketing. I separated what already works in autumn 2017, from recommendations to automated bidding, from what is still a promise.

A year after Facebook opened Messenger to bots, a realistic look at what chatbots can do today, where they frustrate customers and how an online store can test one cheaply.