Digital Travel Guide - participating in the contest 42
Posted by Mugur Frunzetti in online contest in August 28th, 2009 | 5 responsesDigital Travel Guide
1. Nature of business [motivation]
Our main activity consists in presenting audio / video through virtual guides, certain sights, presentation is followed by the opportunity to make a reservation and pay online a stay in a particular house / hostel / hotel in the destination covered by guide. The work was oriented in this direction, taking into account that activities in the consumer society tend to become increasingly digital, with a trend of migrating from written to visual presentations and audio.
2. Competitive advantage
How the idea of online travel agency is no longer a novelty in recently. Com, novelty they diferenţiează online travel agency designed for the other market is in an innovative application of presentation of services / tourism packages offered for sale, application that can be included in the shoppingcart.
The application is the existence of a virtual agent (http://z8.ro/lw) (seller / virtual guide (http://z8.ro/lx)), a 3D animated character able to provide the prospective buyer the most important information tourist interest in the area for which he expresses interest. In addition to the role of guide, virtual agent will guide the potential buyer in the virtual store and will display information on payment methods and its rights together with the reservation and electronic payment. Basically, will replace even the travel agent, not infrequently (http://z8.ro/ly), very annoyed by the attitude of "I want to know" of potential buyers packages.
Potential buyers will be able to choose the vendor's virtual sex, according to demand, and the language they want to run the presentation tourist destination. LIMITATION presentations will be available beginning in Romanian and English. The idea has been successfully assisting the teaching methods used in distance - eLearning.
Among the advantages of using virtual agents include:
- Are perceived by customers as real social actors;
- Interactivity increases the perception of realism;
- Interactive characters increase trust in information sources;
- Can communicate social roles;
- To express emotional states;
- May make it easier to visit the virtual store;
- The principle characters such attention and are admired.
- Reduce the human costs to staff.
3. Competition
Interactive online travel agency competition is made up, obviously, from many online travel agencies present in the form of presentation of different catalogs packages (over 800 of which only 10% offer online booking possibility). To these are added all the booking sites that accept electronic payments.
4. SWOT Analysis established
Strengths:
+ Intrenaţională market expansion;
+ Reducing the cost of creating, processing, distributing, storing and finding paper-based information;
+ Lower communication costs;
+ Increased competitiveness;
+ The possibility to consumers to purchase or make transactions 24 hours a day, throughout the year from almost any location;
+ Grant consumers more choice;
+ Buyers can easily choose the lowest price for a product or service;
+ Rapid provision of services;
+ Consumers can receive relevant information in seconds, not days or weeks, taking him a role here seller animal showing customers and pordusele exempting them from an effort;
+ Allows consumers to interact with other buyers in electronic communities and compare experiences - in this case is a business blog;
+ Facilitates competition, resulting in lower prices.
Weaknesses:
- Technical - yet the number of small (http://z8.ro/lz) Romanian Internet users reported the population;
- Such as media - promoting insufficient media such trade.
Opportunities:
* Opportunity to develop existing application to a more complex level of interaction with the potential buyer by placing the sources of Artificial Intelligence;
* Opportunity to increase competitiveness to the extent that the application will be brought to the level when comparison with existing products in other shopping.
Threats:
* Psychological - lack of confidence and conservatism buyers classics;
5. Attracting customers
Customers will be attracted by the innovative idea in presentation products, affiliate programs and the opportunity to express their views on services contracted through a commercial blog and bonuses for exceeding a specified amount to the contracting of accommodation, paying a reservation etc..
6. Promote your business [marketing elements]
Promoting interactive online travel agency will be made by written links that can be placed on pages of e-commerce site focused on travel goods / partner travel agencies charge. Banner placement fee blogs and sites that promote destinations and accommodations, using a specialized agency in promoting the social media. Agency will be present on the main Romanian social network popular with internet users, thus providing information to those interested. It will consider all forms of tourism promotion (http://z8.ro/m1) on the Internet, especially those resulting. Com.
Petruş Lungu
Not comment on the idea, but the way it was presented deserves note 10. Once you start voting on September 16 you can rely on my vote and if you launch your business and looking for a partnership, we can talk. Once again congratulations!
Thanks for your appreciation!
It is an idea that, ultimately, I decided to make public, although in recent years have looked to me refrain.
Initially I thought it to an online electronic devices and appliances, only in draft form ... nepus in practice, obviously.
[...] Guide digital http://www.mugurfrunzetti.ro/ghid-turistic-digital-participant-la-concurs-42 - view page - Cached Guide Digital. Pincipalul object of activity consists in the presentation of audio / video through virtual guides, certain tourist destinations. - From the page [...]
[...] My idea no. 42, refers to an online platform through which to present format audio / video, [...]
The idea was to place my 2 top choices so I will support ... the lobby ...